Everything revolves around his complex personality, his ability to be everywhere around and with you, to find the perfect dress, dress you impeccably, taking care of every detail of the fittings, allowing you to be captivated by the solutions proposed by the designers. 

His skill even allows him to understand the exact moment when the chemistry with the dress happens: one of his principles is not to have a bride try on more than three or four dresses.

The atelier

The image of the atelier in Bari aligns with the refinement of the bridal dresses offered: upon entering, you will find a structure with classic decor and contemporary design, Liberty-style vaulted ceilings frescoed with cherub and garland motifs, paired with high-tech lighting. 

The furnishings include metal drawers with clean and essential lines, armchairs in bold and vibrant colours, and pop-style screens depicting two of the most famous female icons: Audrey Hepburn and Marilyn Monroe, 

two very different style icons, but united by their charm and immortality in the collective imagination. Innovation is found in the display of the dresses, placed along the walls of the fitting rooms.